Blog
Practical guides on e-commerce profitability — real profit, COGS, ad spend, Shopify fees.
50 articles
You've seen it happen. A TikTok ad goes viral. You get 50,000 views, thousands of clicks, and your shopify notifications blow up. Your cost per click is $0.30. Your cost per mille (CPM) is $7. Both nu...
[IMAGE PLACEHOLDER: A spreadsheet with red loss figures and a sad seller]
Google Ads est puissant. Vous tapez une requête, quelqu'un qui veut acheter voit votre annonce. L'intention est chaude.
You're staring at your Google Ads dashboard. The numbers look amazing: 5x ROAS. $25,000 in conversion value from a $5,000 ad spend. You're celebrating with your team.
You're staring at three dashboards. Product A costs $3 on AliExpress, $5 on CJDropshipping, and $14 on Spocket. You're selling it for $24.99. Which supplier actually makes you more profit?
You already know returns hurt your bottom line. But here's what most sellers miss: a 25% return rate in apparel doesn't cost the same as a 25% return rate in beauty. The category matters more than the...
You're checking your Shopify analytics and seeing a 45% gross margin. That's great, right?
You just got a refund request. Your stomach drops a little. You hit "refund" and think you're done. But here's the part nobody tells you: you just lost way more than the sale price.
Vous regardez votre dashboard Meta. Une campagne affiche 4x ROAS. Vous souriez. Vous vous dites : « Ça marche ! »
You start a dropshipping store with a simple dream: buy for $5, sell for $25, profit $20.
[IMAGE PLACEHOLDER]
You just sold a phone case for $19.99.
You've just launched your store. Sales are coming in. But then comes the question that keeps you up at night: Am I actually making money?
[IMAGE PLACEHOLDER: Dashboard showing profit margin breakdown for a dropshipping product]
You've seen the headlines. "How I Built a Shopify Store Making $50K/Month in 90 Days." "Passive Income: Dropshipping on Autopilot." "Why I Quit My Job to Run Shopify Stores."
You log into Shopify, pull up your analytics dashboard, and see that beautiful curve trending up. Revenue's climbing. Your conversion rate looks solid. Traffic's steady. Everything feels good.
You just hit a revenue milestone. Maybe it's $50k in monthly sales, or $100k—doesn't matter. You celebrated. Your team celebrated. You probably posted about it on social media.
Running a Shopify store means you're constantly making decisions based on numbers. But here's the thing — not all numbers tell the same story. One profit tracker might show you're crushing it, while a...
Most Shopify store owners fall into one of two camps: they either don't track cost of goods sold at all, or they're maintaining a sprawling Google Sheet that's perpetually three weeks behind reality.
You've probably used one. You punch in your monthly revenue, subtract your COGS, add a rough estimate for "other expenses," and out pops a number: your profit.
You're paying for your payment gateway every single day. But are you paying the right amount?
You've watched your margins compress. You've raised prices, optimized shipping, ruthlessly cut waste. But you still wonder: Are we where we should be?
You're running ads. The campaigns are tracking. You see a 3.5X ROAS. Your heart sinks. You know you're not making money.
You're running ads. You know how much you're spending—it's right there in Meta Ads Manager. You know your monthly revenue—Shopify tells you that every day. But do you know if those ads are actually pr...
Most Shopify store owners know one number: revenue. Maybe two, if they're tracking profit from their accounting software.
You're doing $200k in monthly revenue. Your average order value is $45. Your margins look healthy on paper.
You get an order for $50. You feel great. Your bank account gets less than you think it should. Sound familiar?
You're staring at your Meta Ads Manager. The dashboard screams success: a 4.2x ROAS, thousands in attributed revenue, growing sales month-over-month. Your boss is happy. Your team celebrates. But then...
You think your Shopify store is profitable. Revenue's up, orders are coming in, and it feels like you're doing well.
You know your profit margins matter. But if you're not tracking the cost of goods sold (COGS) in Shopify, you're essentially flying blind—guessing which products actually make you money and which ones...
A 4x ROAS. Four dollars back for every dollar spent. That's the kind of number that looks great in your Meta Ads dashboard. It's the kind of number you'd screenshot for your team Slack.
"Am I making enough?" It's the question every Shopify store owner asks — and the hardest one to answer, because "enough" depends entirely on your niche, your business model, and which margin you're lo...
If there's one number that determines whether your Shopify store is actually profitable, it's COGS — cost of goods sold. Everything else in your profit calculation builds on top of it.
Here's a number that keeps surprising store owners: the average Shopify merchant underestimates their cost per order by 40-70%.
Shipping feels like a logistics problem. But for most Shopify merchants, it's actually a profit problem — and a quiet one at that.
Most Shopify store owners discover their real profit situation the same way — by accident. A slow month forces them to look closer at the numbers, and suddenly they're seeing things that were alway...
You're running Facebook ads with a 4x return on ad spend. Your ad account looks great. Revenue is climbing. And somehow, at the end of the month, there's less money in your bank account than you ex...
Here's something most new Shopify store owners figure out the hard way: Shopify will tell you your revenue, your order volume, and your average order value. What it won't tell you — at least not wi...
If you've ever looked at your Shopify revenue and thought "I should be making more money than this," you're not alone. The number merchants most often fixate on — revenue — tells you almost nothing...
You're running Facebook ads. Sales are coming in. Your ROAS looks decent — maybe 3x, maybe 4x. Your ad dashboard says you're winning.
You check your Shopify dashboard. Revenue is up. Orders are flowing. Things look good.
Most Shopify store owners celebrate when revenue climbs. Some keep an eye on gross profit too. But the number that actually tells you whether your business is healthy — net profit — often gets igno...
Most store owners check their Shopify dashboard and see revenue. Maybe a conversion rate. Perhaps the orders count from last night. What they rarely see — clearly, in one place — is whether any of ...
Most Shopify stores are flying blind on profit. Revenue shows up in the dashboard, orders roll in, and everything looks fine — until you actually do the math and realize you're not sure what's left...
Most Shopify store owners know what ROAS stands for. Fewer know what it actually means for their profit. And almost none know the specific number — their break-even ROAS — below which every sal...
Most store owners know refunds hurt. A customer sends something back, you lose the sale, maybe you eat the return shipping cost. It's annoying, but manageable — right?
Most store owners don't actually know the answer to this question — even about their own store. They can tell you their revenue. Some can tell you their best-selling product. But ask them what thei...
You opened the Shopify App Store to solve a problem. Maybe you needed better email automations, a smarter upsell tool, or a way to recover abandoned carts. You installed the app, it worked, and you...
Most Shopify store owners are flying blind when it comes to advertising. Not because they don't check numbers — they check plenty of numbers. They're in Meta Ads Manager at 8am, in Google Ads by 9a...
Most store owners know their best-selling products. They can tell you the SKU, the average order value, the conversion rate. What they often can't tell you is which products are actually making the...
Connect your Shopify store and get a complete real-time view of your margins.
Try Shopimize free