Marketing & Acquisition
CPC (Cost Per Click)
The amount you pay each time someone clicks on your ad. Used in Google Ads, Facebook Ads, and other PPC platforms.
Formula
CPC = Total Ad Spend / Total ClicksWhat is CPC?
Cost Per Click is the price you pay for each click on your paid advertisement. It's the fundamental pricing model for search ads (Google, Bing) and commonly used in social media advertising.
Average CPC by Platform
- Google Search: $1-$5 (varies by industry)
- Facebook/Instagram: $0.50-$2.00
- Pinterest: $0.10-$1.50
- TikTok: $0.50-$2.00
E-commerce CPCs tend to be lower than B2B or finance verticals.
Example
You spend $500 on Google Ads and receive 250 clicks. CPC = $2.00.
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